[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"$f2aFZApuCfawpbxbUWk2Vz64JEkwgVfKd6YyseZjCIXQ":3},{"tableOfContents":4,"markDownContent":5,"htmlContent":6,"metaTitle":7,"metaDescription":8,"wordCount":9,"readTime":10,"title":7,"nbDownloads":11,"excerpt":12,"lang":13,"url":14,"intro":8,"featured":4,"state":15,"author":16,"authorId":17,"datePublication":22,"dateCreation":23,"dateUpdate":24,"mainCategory":25,"categories":58,"metaDatas":69,"imageUrl":70,"imageThumbUrls":71,"id":79},false,"## Background\r\n\r\nLaunched in 2019 by [**Hadrien de La Tour**](https://www.linkedin.com/in/hadrien-de-la-tour-9a71b274/), [**Adriver**](https://adriver.co/) is an OOH media company based on **itinerant display** (cars, buses, trucks...), a means of communication previously neglected by the advertising world.\r\n\r\n**Called MOOH** (Mobile Out Of Home), this innovative approach allows advertisers to create **customized** campaigns and **distribute advertising messages in a targeted, creative and measurable** manner, which can be used at local, regional or national level.\r\n\r\nTo transform the OOH world, Adriver has focused on transparency and real audience measurement to better serve the performance of campaigns. The company currently operates in France, the UK and Italy.\r\n\r\nAdriver handles a lot of [personal data](https://www.dastra.eu/fr/guide/donnee-a-caractere-personnel/382), which is why [GDPR](https://www.dastra.eu/fr/guide/fiche-pratique-les-essentiels-du-rgpd/51969) topics are at the heart of their concerns.\r\n\r\nWe interviewed [JAAFAR Elalamy](https://www.linkedin.com/in/jaafarelalamy/?originalSubdomain=fr), Adriver's CTPO, who also heads up the data subsidiary, and [William Gebara](https://www.linkedin.com/in/william-athie-gebara/), Compliance Manager, who uses Dastra every day.\r\n\r\n## Why Dastra?\r\n\r\nThe Adriver team quickly realized that their business assets were based on **personal data**. Indeed, in order to identify where an advertisement is circulating, it is necessary to **identify the driver**, [the consent](https://www.dastra.eu/fr/guide/consentement/1494) of the latter is therefore necessary.\r\n\r\nWith the arrival of the GDPR, the processes had to be reviewed quickly and the need for a **tool** was obvious.\r\n\r\nAfter comparing several **GDPR compliance tools**, [Dastra](https://www.dastra.eu/fr/product-features) was able to seduce them with its **simple, logical and ergonomic** interface.\r\n\r\n**The essential features for Adriver:**\r\n\r\n- The management of several entities, which simplifies their daily life.\r\n- [Data mapping](https://www.dastra.eu/fr/data-mapping), which was one of Dastra's special features.\r\n- The notification system helps them track items and prioritize emergencies.\r\n\r\nIt was important for them to have a tool that allows them to apply the RGPD measures to which they are committed: the notion of **Privacy by design** is at the heart of their concerns since they must guarantee the implementation of [processing](https://www.dastra.eu/fr/guide/fiche-pratique-le-registre-des-activites-de-traitement/51959) that ensures the highest level of data protection, right from the design of their algorithms.\r\n\r\nThanks to Dastra, they were able to link their implementation roadmap and set up [security measures](https://www.dastra.eu/fr/guide/security/446), with the legal requirements. What do they like about it? **The centralization** of everything they need for their RGPD compliance in **one tool**!\r\n\r\n> Dastra allows us to keep track of all the measures without getting lost in a multitude of documents.\r\n\r\n\\*\\*What they really like about Dastra is the **simplicity of daily management** and the **saving of time** that Dastra provides!","\u003Ch2 id=\"background\">Background\u003C/h2>\r\n\u003Cp>Launched in 2019 by \u003Ca href=\"https://www.linkedin.com/in/hadrien-de-la-tour-9a71b274/\" rel=\"nofollow\">\u003Cstrong>Hadrien de La Tour\u003C/strong>\u003C/a>, \u003Ca href=\"https://adriver.co/\" rel=\"nofollow\">\u003Cstrong>Adriver\u003C/strong>\u003C/a> is an OOH media company based on \u003Cstrong>itinerant display\u003C/strong> (cars, buses, trucks...), a means of communication previously neglected by the advertising world.\u003C/p>\r\n\u003Cp>\u003Cstrong>Called MOOH\u003C/strong> (Mobile Out Of Home), this innovative approach allows advertisers to create \u003Cstrong>customized\u003C/strong> campaigns and \u003Cstrong>distribute advertising messages in a targeted, creative and measurable\u003C/strong> manner, which can be used at local, regional or national level.\u003C/p>\r\n\u003Cp>To transform the OOH world, Adriver has focused on transparency and real audience measurement to better serve the performance of campaigns. The company currently operates in France, the UK and Italy.\u003C/p>\r\n\u003Cp>Adriver handles a lot of \u003Ca href=\"https://www.dastra.eu/fr/guide/donnee-a-caractere-personnel/382\">personal data\u003C/a>, which is why \u003Ca href=\"https://www.dastra.eu/fr/guide/fiche-pratique-les-essentiels-du-rgpd/51969\">GDPR\u003C/a> topics are at the heart of their concerns.\u003C/p>\r\n\u003Cp>We interviewed \u003Ca href=\"https://www.linkedin.com/in/jaafarelalamy/?originalSubdomain=fr\" rel=\"nofollow\">JAAFAR Elalamy\u003C/a>, Adriver's CTPO, who also heads up the data subsidiary, and \u003Ca href=\"https://www.linkedin.com/in/william-athie-gebara/\" rel=\"nofollow\">William Gebara\u003C/a>, Compliance Manager, who uses Dastra every day.\u003C/p>\r\n\u003Ch2 id=\"why-dastra\">Why Dastra?\u003C/h2>\r\n\u003Cp>The Adriver team quickly realized that their business assets were based on \u003Cstrong>personal data\u003C/strong>. Indeed, in order to identify where an advertisement is circulating, it is necessary to \u003Cstrong>identify the driver\u003C/strong>, \u003Ca href=\"https://www.dastra.eu/fr/guide/consentement/1494\">the consent\u003C/a> of the latter is therefore necessary.\u003C/p>\r\n\u003Cp>With the arrival of the GDPR, the processes had to be reviewed quickly and the need for a \u003Cstrong>tool\u003C/strong> was obvious.\u003C/p>\r\n\u003Cp>After comparing several \u003Cstrong>GDPR compliance tools\u003C/strong>, \u003Ca href=\"https://www.dastra.eu/fr/product-features\">Dastra\u003C/a> was able to seduce them with its \u003Cstrong>simple, logical and ergonomic\u003C/strong> interface.\u003C/p>\r\n\u003Cp>\u003Cstrong>The essential features for Adriver:\u003C/strong>\u003C/p>\r\n\u003Cul>\r\n\u003Cli>The management of several entities, which simplifies their daily life.\u003C/li>\r\n\u003Cli>\u003Ca href=\"https://www.dastra.eu/fr/data-mapping\">Data mapping\u003C/a>, which was one of Dastra's special features.\u003C/li>\r\n\u003Cli>The notification system helps them track items and prioritize emergencies.\u003C/li>\r\n\u003C/ul>\r\n\u003Cp>It was important for them to have a tool that allows them to apply the RGPD measures to which they are committed: the notion of \u003Cstrong>Privacy by design\u003C/strong> is at the heart of their concerns since they must guarantee the implementation of \u003Ca href=\"https://www.dastra.eu/fr/guide/fiche-pratique-le-registre-des-activites-de-traitement/51959\">processing\u003C/a> that ensures the highest level of data protection, right from the design of their algorithms.\u003C/p>\r\n\u003Cp>Thanks to Dastra, they were able to link their implementation roadmap and set up \u003Ca href=\"https://www.dastra.eu/fr/guide/security/446\">security measures\u003C/a>, with the legal requirements. What do they like about it? \u003Cstrong>The centralization\u003C/strong> of everything they need for their RGPD compliance in \u003Cstrong>one tool\u003C/strong>!\u003C/p>\r\n\u003Cblockquote>\r\n\u003Cp>Dastra allows us to keep track of all the measures without getting lost in a multitude of documents.\u003C/p>\r\n\u003C/blockquote>\r\n\u003Cp>**What they really like about Dastra is the \u003Cstrong>simplicity of daily management\u003C/strong> and the \u003Cstrong>saving of time\u003C/strong> that Dastra provides!\u003C/p>\r\n","Dastra X Adriver","Hear from JAAFAR Elalamy, CTPO of Adriver and William Gebara, Compliance Manager. ",471,3,0,"The three strengths of Dastra that won Adriver over! ","en","dastra-x-adriver","Published",{"id":17,"displayName":18,"avatarUrl":19,"bio":20,"blogUrl":20,"color":20,"userId":17,"creationDate":21},38,"Paul-Emmanuel Bidault","https://static.dastra.eu/tenant-27/avatar/38/paul-emmanuel-bidault-150.jpg",null,"2019-12-03T19:09:28","2023-02-13T16:00:00","2023-05-07T09:49:35.9692913","2025-04-08T07:30:02.9824313",{"id":26,"name":27,"description":28,"url":29,"color":30,"parentId":31,"count":20,"imageUrl":20,"parent":32,"order":47,"translations":48},4,"Use cases","Discover how companies use Dastra to manage their GDPR compliance. Testimonials, use cases, and real-world integrations of our privacy management solution.","case-studies","#b61b9c",2,{"id":31,"name":33,"description":34,"url":35,"color":36,"parentId":20,"count":20,"imageUrl":20,"parent":20,"order":11,"translations":37},"Blog","A list of curated articles provided by the community","blog","#28449a",[38,41,44],{"lang":39,"name":33,"description":40},"fr","Une liste d'articles rédigés par la communauté",{"lang":42,"name":33,"description":43},"es","Una lista de artículos escritos por la comunidad",{"lang":45,"name":33,"description":46},"de","Eine Liste von Artikeln, die von der Community verfasst wurden",6,[49,52,55],{"lang":39,"name":50,"description":51},"Retours d'expérience","Découvrez comment les entreprises utilisent Dastra pour piloter leur conformité RGPD. Témoignages, cas d’usage et intégrations concrètes de notre solution de privacy management.",{"lang":45,"name":53,"description":54},"Case Studies","Entdecken Sie die Erfahrungsberichte unserer Kunden",{"lang":42,"name":56,"description":57},"Casos prácticos","Descubra los testimonios de nuestros clientes",[59],{"id":26,"name":27,"description":28,"url":29,"color":30,"parentId":31,"count":20,"imageUrl":20,"parent":60,"order":47,"translations":65},{"id":31,"name":33,"description":34,"url":35,"color":36,"parentId":20,"count":20,"imageUrl":20,"parent":20,"order":11,"translations":61},[62,63,64],{"lang":39,"name":33,"description":40},{"lang":42,"name":33,"description":43},{"lang":45,"name":33,"description":46},[66,67,68],{"lang":39,"name":50,"description":51},{"lang":45,"name":53,"description":54},{"lang":42,"name":56,"description":57},[],"https://static.dastra.eu/content/927c995f-2800-4c85-b6af-dc7e26165ad7/adriver-x-dastra-1000.png",[72,73,74,75,76,77,78],"https://static.dastra.eu/content/927c995f-2800-4c85-b6af-dc7e26165ad7/adriver-x-dastra-1000.webp","https://static.dastra.eu/content/927c995f-2800-4c85-b6af-dc7e26165ad7/adriver-x-dastra.webp","https://static.dastra.eu/content/927c995f-2800-4c85-b6af-dc7e26165ad7/adriver-x-dastra-1500.webp","https://static.dastra.eu/content/927c995f-2800-4c85-b6af-dc7e26165ad7/adriver-x-dastra-800.webp","https://static.dastra.eu/content/927c995f-2800-4c85-b6af-dc7e26165ad7/adriver-x-dastra-600.webp","https://static.dastra.eu/content/927c995f-2800-4c85-b6af-dc7e26165ad7/adriver-x-dastra-300.webp","https://static.dastra.eu/content/927c995f-2800-4c85-b6af-dc7e26165ad7/adriver-x-dastra-100.webp",54148]